Images not only capture the eye, but they are important for retaining information.
Fact 1 – When people hear information, they’re likely to remember only 10% of it three days later. However, if a relevant image is paired with that same information, people retain 65% of it three days later. (View Source)
The relevance of the image is important too…
Fact 2 – Eye-tracking studies have shown internet readers are more likely to look at information that is attached to images they can relate to. (View Source)
And when it comes to social media, images are particularly vital…
Fact 3 – Tweets with images received 150% more retweets! (View Source)
Fact 4 – Facebook posts with images has shown to get over 50% more engagement. (View Source)
The visual social site, Instagram, is more popular than ever…
Fact 5 – Instagram has 400 of the 600 million users who are daily active! (View Source)
To sum up – visual marketing is vitally important to make your posts more engaging, so attaching images is a must. Get in touch if you’d like help to improve your visual marketing.