Getting the balance between creativity & science right
The brilliant infographic below shows how the modern marketer needs to be half artist and half scientist to be successful in today’s marketing environment and in my opinion this couldn’t be closer to the truth.
With so many new marketing channels and activities, marketers are now involved in more than just billboard advertising and logo designs, but in advanced analytics, data maintenance and using high-tech marketing software.
The abundance of channels available means that more and more messages are shared every day, and therefore the need for super-creativity is stronger than ever. If your marketing blends into the rest, you’re going to see little return on your investment.
There is, however, a silver lining to this dramatic change in marketing. You can now customise marketing channels specifically to your business and the needs of your target customers. With so many more channels available, you would be hard-pressed to say there are none that suit your needs. The key is to choose your channels carefully and strategically and approach them with huge amounts of creativity but also with meticulous attention to detail whilst monitoring each variable.
If you’re struggling to find the right marketing channels, or need some help with creativity or marketing science, we can help!